We talk a lot about the ins and outs of product development, especially those stages that bring the product to life and test its viability – things like wireframes, user stories, visual mockups, market research, etc. But it’s important to never get too far away from what is not only the very first aspect of product development but what is probably the most exciting part for you as an entrepreneur. The BIG IDEA
You need a destination, you need a route to that destination, and you need a strategic vision to make that route possible. A product strategist will help you develop that path, stay on it, and avoid the common pitfalls along the way.
We’re also not shy about telling you if your mobile app is going to have trouble in the marketplace, but bringing your idea to Rootstrap can help you find out at an early stage, before you’ve spent thousands of dollars, if your idea even has a chance.