July 2014


Let’s talk best case scenario for your new product. You’ve gone through an intensive storycarding session, you’ve planned your product thoroughly, you’ve done the market research, and best of all you’ve had your product built. Now you launch, and lo and behold your product is a hit. This is great, right? Well, if you didn’t plan for success it could actually be a major disaster.

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The small team of UCSD students that developed USKey include founder/CEO Delara Fadavi, founder/CTO Danee Kenyon, COO and chief marketer Aditi Gupta, and hardware and software developer Jorge Landaverde. They participated in the RECESS Pitch Contest where they made it to the semi-finals in downtown Las Vegas at the annual Up Summit conference.

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