There’s a long process to getting your app launched. We’ve talked in-depth about that process on a number of occasions,…
Product, pricing, promotion, and placement. These are the 4 “p”s of marketing, and more specifically for our purposes, mobile app marketing. The concept was proposed by E. Jerome McCarthy in 1960, and it’s held up pretty well, now used by marketers the world over.
The full stack developer is actually somewhat of a myth, an iOS engineer or Android engineer masquerading as a one-stop shop of infinite knowledge and skill. Do those engineers know every software language, every platform, every faucet of interface design? Not likely.
With more and more users turning to their mobile devices to access these sites, companies know their brand has to have an impact here as well. Unfortunately, many companies don’t know the difference between web and mobile when it comes to user experience.