October 2016

  • maven

    #STRATEGY by

    In Malcolm Gladwell’s book “Outliers,” he argues for an interesting theory about how consumers find new products. He posits the existence of what he terms “mavens”: avid consumers of products ho make it their mission to discover brands and products, evaluate them, and pass their knowledge along to others. Gladwell’s concept isn’t Earth shattering – […]

    READ MORE